By Brayden 
Link Building Strategy is often considered the toughest thing to perform to make your SEO journey successful, but it is an essential part.
In the world of SEO, backlinks are significant because search engines like Google consider them as a measure of a website’s authority, trustworthiness, and popularity.
Websites with more high-quality backlinks from reputable sources tend to rank higher in search engine results pages (SERPs) for relevant keywords.
Backlinks, also known as “inbound links,” link from one website to another. They are a crucial component of search engine optimization (SEO) because they help search engines understand the popularity, authority, and relevance of a website.
When a website links to another website, it is essentially vouching for the linked website’s content. Search engines like Google consider these backlinks as “votes” for the linked website’s content, indicating that other websites find the content to be valuable or useful.
Search engines analyze the number, quality, and relevance of backlinks to determine the ranking of a website in search engine results pages (SERPs). Websites with more high-quality, relevant backlinks from authoritative sources tend to rank higher in search results. On the other hand, websites with low-quality, irrelevant, or spammy backlinks may be penalized and lose their rankings.
Image Source: Backlinko
Significance of Backlink Checker Tools
Backlink checker tools are essential for any website owner or digital marketer as they help to analyze the quality and quantity of links pointing to a website.
These tools provide a comprehensive overview of a website’s backlink profile, allowing users to identify and address any issues that may be negatively affecting their search engine rankings. Here are some of the significant benefits and statistics associated with using backlink checker tools:
- Identifying broken or toxic backlinks: Backlink checker tools help to identify broken links that are no longer valid or toxic links that may be harming a website’s search engine ranking. Removing these links can help to improve a website’s search engine visibility.
- Competitive analysis: Backlink checker tools allow users to analyze the backlink profiles of their competitors, providing valuable insights that can be used to improve their own backlink strategy.
- Tracking progress: Backlink checker tools can be used to track the progress of a website’s backlink profile over time, enabling users to measure the effectiveness of their link-building efforts.
- Link-building opportunities: Backlink checker tools can help to identify potential link-building opportunities by highlighting websites that link to competitors but not to the user’s website.
- Metrics: Backlink checker tools provide important metrics, such as domain authority and page authority, which can be used to gauge the quality of a website’s backlinks.
According to a survey by Moz, a leading SEO Service agency, backlinks are one of the top three ranking factors used by Google.
Additionally, a study by Backlinko found that the number of referring domains to a page is strongly correlated with higher search engine rankings.
These statistics demonstrate the importance of backlink checker tools in helping website owners and digital marketers improve their search engine rankings and drive more organic traffic to their websites, so if you find anyone saying that genuine backlinks won’t work anymore you can share this article with them.
In this article, we’ll introduce you to some of the best Free Backlink Checker tools available, and we’ll give you complete information by sharing the pros and cons of each tool.
Whether you’re a beginner or an experienced website owner, this article will provide you with the information you need to make the most of your backlinks and take your website to the next level. So, let’s get started!
1. Ubersuggest
The Ubersuggest Backlink Checker tool is a favorite of online marketers and website owners. The monitoring and analysis of backlinks to your website are made simple and effective for beginners.
Neil Patel who is One of the most well-known digital marketers in the business created and owns Ubersuggest Backlink Checker.
The tool’s goal is to give website owners a thorough understanding of their backlink profile. The program creates accurate and current results by drawing from a sizable database of backlinks.
Both new and experienced users can use the interface because it is user-friendly and simple to use.
Pros to Ubersuggest
- Complete Backlink Analysis: The Ubersuggest Backlink Checker analyses your backlink profile in great depth. It provides information on the number of backlinks, referring websites, anchor text, and other things. Also, you may discover which of your pages has the most backlinks and which websites link to your rivals.
- User-Friendly Interface: The tool’s interface is simple to use and navigate. To keep track of your backlink profile, you may simply browse and export reports.
- Competition analysis: Ubersuggest Backlink Checker also offers information on the backlink profiles of your rivals. By doing so, you can see chances to enhance your own backlink profile and beat out the competition.
Cons to Ubersuggest:
- Restricted Reports: You are only able to create a certain number of reports each day with the free edition of Ubersuggest Backlink Checker. If you have a lot of backlinks to analyze, this might be frustrating.
- Incomplete or inaccurate data: According to some users, Ubersuggest Backlink Checker’s data may be partial or erroneous. This is a regular problem with backlink analyzing tools, and for accuracy, it might be necessary to cross-check with different programs.
- Restricted Features: Compared to other backlink research tools, Ubersuggest Backlink Checker lacks some of the more sophisticated functions. Beginners or those who require a simple analysis of their backlink profile could find this tool more useful.
In the end, Ubersuggest Backlink Checker is a quite useful tool for beginners & intermediate webmasters and online marketers. It offers a thorough examination of your backlink profile as well as information on the backlink profiles of your rivals. Even though it has certain drawbacks, it is a wonderful place to start for new users or those who only require a quick review of their backlinks.
2. Ahrefs:
Ahrefs Backlink Checker is a popular tool used by website owners and digital marketers to analyze the backlinks to their websites. It provides a comprehensive analysis of the number of backlinks, referring domains, and other details.
Here are some of the pros of using Ahrefs Backlink Checker:
- Accurate Information: Ahrefs’ extensive backlink database contains accurate and recent data about a website’s backlink profile.
- Detailed Analysis: The tool offers a thorough study of backlinks, taking into account anchor text, the number of referring websites, and other factors. This enables users to see their backlink profile in its entirety.
- Competition Analysis: Ahrefs users can also examine the backlink profiles of rivals. Website owners and marketers can use this information to find ways to enhance their own backlink profiles and stay competitive.
However, there are also some cons to using Ahrefs Backlink Checker:
- Cost: Ahrefs is a paid tool, which may not be affordable for some website owners and digital marketers, especially for beginners.
- Complex Interface: The tool can be overwhelming for beginners as it offers a wide range of features and options.
- Limited Daily Queries: The tool has a limit on the number of queries that can be made per day, which can be frustrating for those who need to analyze a large number of backlinks.
In conclusion, Ahrefs Backlink Checker is a valuable tool for website owners and digital marketers who are serious about improving their backlink profile. It provides accurate and comprehensive data and allows users to analyze the backlink profiles of their competitors. However, it may not be suitable for beginners due to its complex interface, and it comes at a cost that may not be affordable for everyone.
3. MOZ Link Explorer
Similar to Ahrefs, MOZ Backlink Checker is also a popular tool to analyze the backlink profile of a website. It provides an in-depth analysis of a website’s backlinks, including the number of referring domains, anchor text, and more.
Pros To MOZ Backlink Checker:
- Easy to Use: The tool is user-friendly, and its interface is easy to navigate. This makes it accessible to both beginners and experienced users.
- Comprehensive Analysis: MOZ Backlink Checker provides a detailed analysis of a website’s backlink profile, making it easy to identify areas that need improvement.
- Competitive Analysis: The tool allows users to analyze the backlink profiles of their competitors, which can help website owners and marketers stay ahead of the competition.
Cons to MOZ Backlink Checker:
- Limited Features: This tool may lack some of the advanced features found in other backlink analysis tools, such as Ahrefs.
- Limited Free Version: The free version is limited in terms of the number of queries that can be made per day, however, you can use multiple accounts but it is not considered ethically correct.
- Inaccurate Data: Some users have reported that the data provided by MOZ Backlink Checker can be inaccurate or incomplete.
MOZ Backlink Checker is less priced and simpler to use than Ahrefs, however, it might be missing some of Ahrefs’ more sophisticated capabilities.
Additionally, Ahrefs is known for its accuracy and comprehensive data analysis, making it a more popular choice for website owners and marketers who need a detailed and accurate analysis of their backlink profiles.
In conclusion, MOZ Backlink Checker is a valuable tool for website owners and marketers who need a basic analysis of their backlink profile. It is easy to use and provides a comprehensive analysis of a website’s backlinks, but it may lack some of the advanced features found in other tools like Ahrefs. Ultimately, the choice between these tools will depend on the specific needs and budget of the user.
4. Majestic Backlink Checker
Majestic Backlink Checker offers SEO professionals, marketers, and website owners to analyze their website’s backlink profile. This tool is designed to provide detailed information about the backlinks to a website.
One of the main benefits of using Majestic Backlink Checker is its ability to provide detailed information about a website’s backlinks, including the number of links, the quality of the links, anchor text used, and referring domains.
Pros To Majestic Backlink Checker
- Provides comprehensive information about a website’s backlink profile
- Includes details on the number, quality, and types of links pointing to a website
- Allows users to view a breakdown of different types of links
- User-friendly interface
- Regularly updated with the latest data and insights
Cons To Majestic Backlink Checker
- Cost can be out of budget for small businesses or individuals
- It Does not provide information about a website’s social media presence or other marketing channels
- It May not provide a complete picture of a website’s digital marketing efforts
5. SEMrush Backlink Checker
The SEMrush Backlink Checker is a tool made to assist users in examining a website’s backlink profile. It is part of the SEMrush suite of tools and offers thorough details about a website’s backlinks, such as the quantity, Strength, and referring domains.
Pros To SEMrush
- Provides detailed information on a website’s backlink profile
- Offers backlink analysis for up to 200 domains at once
- Allows users to filter backlinks by various parameters such as dofollow/nofollow, link type, and anchor text
- Provides a backlink comparison tool to compare a website’s backlink profile to its competitors
- Can identify toxic links that could harm a website’s search engine rankings
Cons To SEMrush
- The free version of SEMrush Backlink Checker has a limited number of searches per day
- Some of the more advanced features require a paid subscription, which can be expensive for small businesses or individuals
The tool may not have as large an index of backlinks as Ahrefs, limiting the overall picture of a website’s backlink profile.
Image Source: Bloggerideas